ICIPaints.com Archive
Polyfilla Stick wins a carrot
June 2008
One of the company's product innovations aimed at making life easier for novice DIYers has scooped a top honor at a major industry event in the UK.
The Polycell Polyfilla Stick ' designed to provide a simple, mess-free way to fill hairline cracks and nail holes '- recently won the Gold Award for Best New Product in the DIY category at the 2008 DIY Industry Awards.
The breakthrough formulation technology and application method impressed the judges with its simplicity and ease-of-application. "We've had an excellent response from retailers about Polyfilla Stick, which has been flying off the shelves since the day it went on sale", said Polycell UK Brand Manager James Bruce. "We're delighted to have met such a strong consumer demand for a simple and convenient filler. "
More like a glue stick than a traditional tube or tub of filler, users simply rub the stick over hairline cracks, wipe with a damp cloth and leave to dry. No pre-mixing, no mess, no waste and no additional tools needed. It's also a handy storage size for consumers as it doesn't clutter up the toolbox.
Polyfilla Stick, now part of the company's Decorative Paints portfolio, also won the Silver Award for Best New Decorating Product at this year's DIY and Garden Show in January.
